Community Marketing Manager—Israel & global (full-time, remote)


About Lua

Lua is a dating app designed by entrepreneurs and experts in the personal development and relationship field.

Our purpose is to deepen intimacy and connect people to Love.

Lua's platforms infuse mystery, eros, and technology, create meaningful connections, and facilitate personal growth. We’re starting with a dating app for conscious communities.

We are in service of Love, humanity, and the planet. We are transparent, take self-responsibility, and are willing to grow personally and professionally. Whatever we do, we do it with passion and dedication. We are radically innovative and open to change. 

Position overview

We are looking for a bold and dynamic person to manage Lua’s growth among communities in Israel and globally - connecting with managers & leaders of conscious communities, adding value, and getting them excited about and using Lua. 

This involves both marketing activities

  • To create a funnel of quality community-manager partnership leads;
  • To support partner community managers with marketing activities about Lua once they’ve registered.

Within this fun, dynamic and creative role, you must enjoy problem-solving, getting your hands dirty, and having a major impact directly on product adoption and scaling a startup.

You will work collaboratively alongside our marketing team.

This is a full-time position 

Essential Responsibilities:

  • Be the face of Lua for our community leaders and represent Lua's purpose and values.
  • Identify creative ways of sustainably growing Lua’s user base with communities in Israel and across the globe.
  • Marketing & Funnel creation
    • Build an online community for community managers to generate leads.
    • Produce organic & paid campaigns and content that meets the needs and interests of community managers across social media and other channels.
    • Build and maintain sustainable relationships with community leaders.
  • Community Activation
    • Constant engagement with community leaders.
    • Create in-person and online events for partner communities.
  • Research
    • Identify needs of the different conscious community segments (yoga, meditation, NVC, spiritual, psychedelics, etc.)
    • Gather & analyze feedback and report on results of the community engagement, then suggest a data-driven improvement
  • Perform under pressure and with tight deadlines; can effectively prioritize and plan
  • Work closely within the Marketing Team, while collaborating across all teams and levels, both internally and externally.
  • Create a playbook for Global expansion.


  • Fluent written and spoken English and Hebrew
  • Be a conscious community builder/leader and demonstrate a track record of growing and developing a community
  • Experience with digital marketing including paid advertising, social media (Facebook, Instagram), and landing pages
  • Proven experience as a quality content creator
  • Proven experience with creating online & offline events & their basic operations.
  • Must have excellent communication and teamwork skills
  • Must be self-directed, proactive, and dependable
  • Must be able to adapt to changes and work in a fast-paced, demanding startup environment
  • Must have strong organizational skills and be able to prioritize workload for efficiency
  • Must own a computer of your own
  • Must be confident on digital platforms and proficient with Google Docs and Sheets to manage data.

About you

  • You are a natural people person and networker: you gather good people together
  • You are a leader and have the tenacity to move mountains
  • You feel passionate about Lua's mission of helping people to deepen intimacy and connect people to love
  • You are creative and enjoy producing quality content for marketing (written, video)
  • The opportunity to scale an audience from the ground up excites you
  • You listen to the community, can spot trends, and are bold enough to help set them (with the help of Lua)
  • You are self-motivated to take initiative and ownership of your work
  • You are on a personal journey of self-growth (being connected with a conscious community is a plus)
  • You are:
    • Radically innovative and open to change. You're eager to learn new things.
    • Playful, creative, and take time for stillness.
    • In service of Love, humanity, and the planet. 
    • Transparent and communicative, take self-responsibility, and are willing to grow personally and professionally.
    • Authentic, value healthy boundaries and honor all genders equally.
    • Striving to integrate our consciousness, heart, emotions, and sexuality.
    • Whatever you do, you do it with passion and dedication.
    • You take responsibility and get things done.

Perks & Benefits

We're here to create a world-changing app, grow and enjoy ourselves while we do it.

Lua is not an 'ordinary' place to work.


  • Remote work
  • Competitive salaries (and equity depending on the role)
  • Growth and co-learning with talented and high-performing colleagues
  • One-on-one meetings with leadership
  • Flexible working hours
  • Semi-annual salary review.


  • A progressive and caring work environment that celebrates your authenticity and humanness
  • Playful and deep team connection activities (including our version of team parties)
  • Your health and wellbeing matter to us!
  • Meetings can include sharings and meditation
  • Working with curious and open-minded people committed to evolving into the best people they can be
  • No bureaucracy and transparent communication
  • Wear what you like.

Lua is in a startup stage and we are so excited to co-create this app with you. We are excited to invite the right match onto the team!

Additional information

  • Remote status

    Fully remote

We usually respond within a week

Or, know someone who would be a perfect fit? Let them know!

Workplace & culture

At Lua, all of you is welcome. We see work as a place to become more yourself and to grow personally and professionally.

At Lua, we are...

Radically innovative and open to change.

Playful, creative and take time for stillness.

In service of Love, humanity and the planet.

Transparent, take self-responsibility and are willing to grow personally and professionally.

Authentic, value healthy boundaries and honour all genders equally.

Striving to integrate our consciousness, heart, emotions and sexuality.

Whatever we do, we do it with passion and dedication.

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